CAMPAIGN PROPOSALS
The gallery includes projects Megan has worked on while at Ithaca College. They focus on classroom related projects, working with real life clients, as well as researched reports.
SPRING 2020
Tate's Bake Shop Advertising Campaign
In a group, we created an advertising campaign for Tate's Bake Shop. This consisted of research, design and thinking creatively for many hours throughout the semester. We were able to think of a whole concept for the brand to use for the course of a calendar year with promotional events, including brand activations and media advertisements. We dove deep into planning a strategic media mix, making sure our marketing and communication goals could be met by the end of the year.
FALL 2019
Finger Lakes Birding Festival Client Proposal Project
As part of a collaborative student team, we developed a strategic communications campaign to generate awareness for a birding festival in the Finger Lakes. This client project involved primary and secondary research, surveying the client's market of opportunities, reviewing the consumer pathway of the client's audience, identifying key target audiences, and selecting key media to reach the client's goal of creating greater awareness with the primary audience.
FALL 2019
Troubled Waters Short Documentary
In a group of three, over the course of a semester, we produced a short documentary about harmful algal blooms in Cayuga Lake, NY. We followed along with Cornell's iGEM, since their project was focused on finding a solution to the problem.
FALL 2019
The Future of Streaming VS Cable Research Paper
In a group of four, we collected data and analyzed what we found based on several different hypotheses we made about the future of streaming versus cable.